CHIC&BASIC PROJECT
Overview
Chic&Basic Project is an alliance between Chic&Basic and By Salomon Hospitality for the joint management of hotels with a laid-back, stylish, and characterful identity. A joint venture that brings together experience and creativity to offer unique stays in vibrant destinations.
Brand Pillars
Our brand is built on four essential pillars that shape every hotel we create — from its identity and design to the experiences we deliver.
Strategic collaboration
The union of two visions to create a distinct proposal.
Relaxed style
Hotels with a fresh, urban character, deeply connected to the city.
Urban locations
Properties set in dynamic, cultural destinations.
Your own rhythm
A slower, more authentic, and mindful way of traveling.
Discover the Chic&Basic Hotels
Explore our portfolio of hotels within the brand
