2025 has been a decisive year for the growth of Honest, a brand built around a simple idea: small, centrally located, well-designed hotels where everything is made to be direct, comfortable, and accessible.
A concept born from a clear premise, Only what matters, that continues to find new cities where it naturally belongs.
In September, we expanded our international presence with the opening of Honest Budapest, strengthening the brand’s vision in a vibrant and culturally dynamic city.
And now, we close the year with a new addition: Honest Granada, a warm and centrally located hotel designed for travelers who value the essentials and seek a simple yet memorable stay.
We continue to grow the universe of By Salomon Hospitality with new cities, new opportunities, and the same vision: to keep evolving with coherence and a clear identity.
